Toy Design Project

Monday, March 21, 2005

Focus group no1

Posted by Hello
Since the last post I have had a focus group with three boys ages 8 to 9. The main goal of this session was to see what interests the target group has and what occupies their time. Not much unexpected news was revealed through the session, but I did nonetheless get a good impression of what their situation and psychology is like.

They were, as one would expect, playful and active. They like football/soccer, play fighting, Pokémon and Harry Potter. Beyblade is not popular anymore and Pokémon cards is probably being replaced by Duel Masters soon, as there was a big argument between the boys about which was cooler. It seems as though the main reason Duel Masters hasn't taken off in this area yet is because the cards are difficult to get hold of. Not many stores sell them, and not many kids have them for trade yet. Also the rules are more difficult in the Duel Master game than in Pokémon, but this is probably because these boys are a bit below the main target group of the game.

What did surprise me was the low level of video gaming experience the group had and the fact that they did not read much comic books, instead opting too read books. I think perhaps this is limited to this group of friends only, and do not represent the majority of the target group. They did seem very interested in looking at the comic books that I brought with me though, so perhaps it has not been their choice to avoid comic books, but rather an unfortunate circumstance to a small amount of pocket money combined with a large interest in Pokémon cards.


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